Wall Street Journal Covers Empirical Creative, LLC

The recent economic events facing the United States have put today’s corporate defendants at a severe disadvantage when it comes to jury selection. Simple assurances from prospective jurors that they can be “fair and impartial” and uphold the basic presumption of innocence standard can no longer be relied upon. In response to these challenges, Empirical Creative has started providing a unique new service to its clients – Jury-Bias Surveys –to help persuade Judges of the need to conduct a more extensive voir dire, so that deep-seated anti-corporate biases held by today’s prospective jurors can be brought to light. Here is just one example of a Jury-Bias Survey we conducted that was picked up by the WSJ.