At Empirical Creative, one size does not fit all. Just as every case comes with its unique set of facts and circumstances, we are sensitive to ensuring that any research event and/or graphics project we design and conduct is customized to meet your unique objectives for retaining us in the first place. The general types of jury research services listed on this site are only templates, and, in reality, there are many permutations both within and among these services that we would recommend utilizing depending on your needs.
With this in mind, the first step at Empirical Creative is to always have a productive intake meeting with the trial team during which we carefully explore and explicitly define the goals of the research. For example, are we toward the beginning of discovery and primarily interested in exploring potential case themes that would resonate most soundly with jurors? Do we wish to measure the strength of various arguments or explore which case facts jurors perceive as salient? Conversely, are we much closer to trial and want to mainly assess the amount of damages, if any, jurors are potentially awarding? Is there a particular witness we are concerned about? What is the Judge’s voir dire protocol, and how can we best prepare for an approach to jury selection given those parameters? Once we clearly identify the research objectives, we can then design the appropriate research event or combination of events to meet your needs. At Empirical Creative, we are also mindful to steer clear of any “guru” like mentality or conjecture; our practice is grounded in social science, and our recommendations and opinions, whether it be on trial strategy or jury selection, are backed up by data.