Empirical Creative conducts Alternative Dispute Resolution Research for cases that are pending before triers of fact other than jurors (e.g., arbitration research). Like jury research, these studies can satisfy a range of research objectives, such has examining how the triers of fact will most likely view the merits of the case, identifying and testing case themes, evaluating the strength of arguments and the importance of case facts, witness evaluation, examining receptivity to openings and closings, evaluating potential graphics, etc. The research design for ADR research is highly customized (e.g., extent of deliberations versus facilitated discussion with a moderator; extent of witness questioning, etc.), and is contingent on the research objectives of the client.
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